Mid Senior Digital Marketing Specialist

Job Description

  • Planning and executing of social media (Facebook, YouTube, Instagram and twitter), advertising campaigns (Facebook, Google Adwords), including campaign setup, monitoring, reporting, analysis, optimization, budgeting, keyword and demographic research and targeting.
  • Brainstorm and develop ideas for creative marketing campaigns
  • Analyze campaign performance metrics and conversion metrics to monitor and improve performance.
  • Measure and optimize our paid marketing using analytics tools.
  • Publishing new content and news related to the business to obtain new clients.
  • Developing new marketing strategies and campaigns based on detailed analysis of the market.
  • Creating and sending email campaigns.
  • Optimizing web content for SEO strategies.
  • Make updates to website content.
  • Deal with external vendors to execute promotional events and campaigns.
  • Stay up to date on industry trends.
  • Organize the preparation of proposals and presentations such as brochures, data, slides, photographs, and reports.
  • Responsible for documenting and organizing marketing operations.
  • Organizing all company’s events.


  • BA/BS in Marketing or equivalent.
  • +2 years experience as a digital marketing specialist or similar role.
  • Proven SEO experience.
  • Good knowledge of the various paid marketing channels and technologies, including paid search (Adwords), re-targeting, social network advertising (Facebook Ads).
  • Excellent communicator with ability to sell and convince.
  • Experience handling marketing budgets and forecasting/reporting results.
  • Experienced in dealing with Facebook and Twitter and Instagram and sms messages and send emails.
  • Fluent English speaking and writing
  • Good written and spoken communication abilities.
  • Self motivated and flexible.


  • Competitive salary.
  • Flexible hours.
  • Free food and drinks.
  • Friendly Environment.
  • Access for a lot of online courses.
  • Sessions and talks on IT technologies and Business to increase the knowledge of our employees.
  • Fun Environment (PlayStation 4, playing puzzles together).

Working Conditions

  • Location: Alexandria, Egypt.
  • Days Off: Friday and Saturday.

You can send your resume to careers@inovaeg.com and set this code ” JOBID: ZR_174_JOB, ” in the subject of the message

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