How could the app help your business growing?

The importance of mobile app development for the business is countless. Creating an app without goals is a waste of time, money and effort.

According to AdWeek, 35% of smartphone users check their phone more than 50 times per day.[1]

Statistics in Saudi Arabia showed that the number of Internet Active Users is 22.59 Million User which is 70% of the population. [2]

Number of Active Mobile Internet Users is 21.53 Million User Which is 66% of the total population and 95.3% of the active internet users. [2]

So if you are not developing mobile apps for your business, then you are losing the chance to attract more customers. Before you decide to use an app, you should know how to use it to help your business grow and to generate revenue whether directly or indirectly.

Here are the advantages of using mobile app:

1-Creating your direct marketing channel

One of the biggest benefits of developing your own mobile app is making the information provided to your customers – including special sales and promotions – at their fingertips.

Through push notifications or in-app messaging, you are getting even closer to a direct interaction and can easily remind customers about your products and services whenever needed.

Mobile apps provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. Using this power of information to create database will help your business in marketing and remarketing “retargeting the interested customers”.

Mobile app will help you promote your new products by sending push notifications to your target segments.

Also mobile app helps your business in marketing based on location. You can make offers to people around your store to encourage them open the app and start buying. You can also make GPS coupons and invite the users to check in them at your location to unlock coupons. These rewards make it fun to use your app and surely, they can increase sales.

2- Building brand and recognition

2.1 Branding:

Mobile app is a powerful branding tool as the app icon remains visible on the smartphone screen and reminds the user about your products.

It is like a blank billboard sign which enables you to do whatever you want. You can make it stylish, hip, functional, shocking, or informative. But what you really need to do is developing an app with features that will appeal to your customers and at the same time is well branded and beautifully designed.

2.2 Recognition:

As long as you can get customers involved with your app, they will tend to buy your product and/or service. In advertising this is called “effective frequency” as a rule of thumb, hearing and/or seeing your brand approximately 20 times will get you truly noticed.

3- Improving Customer Engagement

No matter what you are selling, your customers need a way to reach you, mobile apps help in increasing the accessibility and connect your customers with your brand more effectively than any other channel.

Having a messaging feature in your app can really make a difference in the way you communicate with your customers. For example, if you build your entire business model on this principle. Instead of calling a branch for delivery, you can order it with one click on their platform. Now, how many customers do you think would prefer to text you then call you?

Also mobile app helps you digitize your customers’ loyalty. Loyalty can measured based on the analysis of data and activities received from the app.

4- Increasing your sales productivity

Searches in Saudi Arabia about e-commerce activities showed:

  • Searches online for a product or service to buy is 56% of the internet active users.[3]
  • Visited an online retail store is 57%.[3]
  • Purchase a product service online is 39%.[3]
  • Made an online purchase via laptop or computer is 21%.[3]
  • Made an online purchase via mobile Device is 33%.[3]

Searches in Saudi Arabia about e-commerce revenues showed:

  • Number of People purchasing via e-commerce 10.47 million. [4]
  • Number of purchasers VS total population 32%.[4]
  • Total value of national e-commerce Market in 2016 4.9$ Billion. [4]
  • Average annual e-commerce revenue per user in 2016 465$.[4]

Having a mobile app is the best way to acquire new customers because people are addicted to their mobile devices. If your mobile app can satisfy your customers’ needs, then they may refer your app to their family and friends. This will drive more customers to sell your products and finally increase your revenue.

The more visible the application is, the more chances of conversions it provides. It effectively increases the sales productivity, especially through Mobile orders. This is the most obvious way to make sales flourish.

Mobile apps have increased the revenue for almost every business, regardless of their size and industry by driving more customers. Many businesses achieved startling profits thanks to great apps and the implementation of successful marketing strategies.

[1] AdWeek, Mobile phone users, 2017.

[2] Hootsuite, Internet use, Saudi Arabia, 2017.

[3] Hootsuite, E-commerce Activities, Saudi Arabia, 2017.

[4] Hootsuite, E-commerce Revenues, Saudi Arabia, 2017.

Inova LLC, a significant success, products, apps, Google Play, iTunes, downloads, our achievements, year 2015, iOS, Android,users, INOVA LLC

Our milestones in 2015

Happy Unwrappy


Of all the challenges we face in our lifetimes, none can perhaps be so daunting as finding the ideal present for someone you care for.  Happy Unwrappy, from Jacaranda Apps Pty Limited, aims to make life a whole lot easier for you and your loved ones when you are shopping.  It does not matter whether you’re hunting for the perfect birthday gift or a Christmas present that they will never forget – Happy Unwrappy is an app that takes the stress away from present shopping.

The app boasts that it will help users choose the right gift for the right person, every time.  There’s nothing worse than having a drawn out, random conversation that we all have prior to any special occasion – those chats that are always somewhat stilted as we try to determine exactly what the other person might want as a gift without asking them outright.  Happy Unwrappy makes life a lot easier than that; with the ability to share wish lists among friends and colleagues, you can now effectively tell people what you most want for a gift rather than praying and hoping they don’t give you socks or chocolate – again.

The fun part about Happy Unwrappy is that you can also create random wish lists for any sort of event.  That then lowers the chances of you getting that dreaded gift you do not want for your special event; simply by sharing that wish list you can hopefully show your friends, colleagues and loved ones exactly what you want for that special event.

What is truly awesome about Happy Unwrappy is that there is a barcode scanner within the app that allows you to simply scan the item you want to add it to your wish list quickly and easily.  That allows people who are wondering what to get you to see right away what it is you are looking for, if they have subscribed to your wish list.


How to Quit Smoking in Just 10 Days

X Smoking – The Best Way to Quit Smoking

Tobacco and nicotine are just as addictive as alcohol or cocaine or the like. Scientifically explained, when you light up a cigarette nicotine is rapidly absorbed into your bloodstream. Within 10 seconds of entering the body, the nicotine reaches your brain and triggers the release of adrenaline, creating a wave of pleasure and energy.

However, the buzz fades quickly and leaves the smoker – depending on the individual – feeling a bit tired or down. Most significantly, however, it leaves you wanting the buzz again. As a result, it will make you take out another cigarette, and the next one, and so on. In the end, this leads to a vicious cycle: nicotine addiction.

In the US, nearly 18 of every 100 adults (aged 18 and above), or roughly 42.1 million people, smoke cigarettes. They seem to overlook the fact that smoking compromises the body’s immune system, which makes smokers more likely to have respiratory infections or face autoimmune diseases such as Crohn’s disease and rheumatoid arthritis. But these are just a few of the possible effects of being addicted to cigarettes.

What’s more alarming is that smoking is the no. 1 cause of preventable disease and death in the US, accounting for more than 480,000 deaths every single year. That means one in every five people in the US ends up six feet under because of smoking.

Stop being part of the above statistic and live a nicotine-free life! Breaking the addiction is harder for some than for others, but CAN BE DONE!

To help you quit smoking, we created a new app, X Smoking. It breaks the addiction in a comfortable manner. We know that quitting smoking isn’t easy, but with some help from you and X Smoking, there is a chance to step out of this vicious cycle.

X Smoking works by setting up a schedule and asking a few questions about smoking habits. In the end, it will create a new smoking schedule that works gently to break the habit.

So, how does it work? First, there is the schedule: The best way to quit smoking is to stop from one minute to the next, but we are aware that this is the hardest thing ever. So we’ve found another and more convenient way to successfully achieve the same goal: The X Smoking schedule will evenly separate the number of cigarettes you smoke per day and launch a timer that counts the time between them.

However, for the X Smoking’s magic to work, we need your help: Although the temptation for an early smoke remains, it’s important to light up the cigarette only when the X Smoking rings. And since it’s hard to resist temptation, X Smoking will support the user with achievement badges and motivational tips during your trip to freedom.

Are you ready to stop smoking? Download X Smoking today!


  1. Centers for Disease Control and Prevention. Current Cigarette Smoking Among Adults—United States, 2005–2013.. Morbidity and Mortality Weekly Report 2014;63(47):1108–12
  2. U.S. Department of Health and Human Services. The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014

X Smoking pageapp_store

Polar Scout

ps blog-02

Polar Scouts – Help Seals Protect Their Families and Save the Earth from Global Warming

Ice is melting worldwide, especially at the Earth’s poles, the rise in sea level has accelerated over the last century, and foxes and alpine plants have moved further north to higher, cooler areas.

The Global Warming Crisis is coming!

If we don’t do something about it, here is what we can expect to see in forthcoming years: Sea levels will rise by up to 23 inches, hurricanes and other storms will likely become stronger, and ecosystems will change!

The reason: polluting factories. These human-built factories have a negative effect on the environment through their emissions of greenhouse gases.

We care about global warming and we are deeply concerned about the irreversible consequences of pollution.

So we’ve been thinking: How can an app developer help humanity in its fight against global warning? How can we teach humans to follow our lead and become more responsible?

Our answer is an amazing puzzle game that will take you on a journey that begins at the North Pole. Enter the world of Polar Scouts, who are determined – as we all are – to save their families from global warming. The North Pole isn’t the place it used to be, due to global warming: The ice is cracking, and the seals cannot enjoy their daily activities, because it’s unsafe.

The Committee of Old Seals has decided that the only way we can stop global warming is to shut down those polluting factories, and they have chosen the Polar Scouts team to do that.

Despite being well equipped – bubble machines, jumpers, and springs – they cannot fulfil their mission without your help! They need you – the North Pole is calling for your help!

You will need to help all seals reach their destination within a time limit, while collecting stars. It may sound like an easy job, but everything depends on your skill: Will you take up the challenge? We have tons of surprise elements built into the game, and you will love the graphics, not to mention all those cute seals with their acrobatic performances!

Besides putting their skills to test, Polar Scouts also educates children and the youth about the effects of global warming each time they launch the app. It does that in various ways: First, there is a nice cartoon which starts every time the app is launched. The movie visualizes the irreversible effects of global warming and also identifies the root cause: polluting factories.

Your mission — and our contribution to educating our users — is to eliminate those factories to save the lives of the seals, who’s home environment has become unsafe. Depending on how well you perform at a certain level, you save more and more seals. Isn’t that great?

Do you care about global warming? We do! Help us – and the cute seals – raise awareness of this global issue humanity is facing! For the world to change, we need to ignite the change.

ps blog-03app_store

Tips for publishing and marketing your Mobile App (Part 2)

This post is the second and final in the  Tips for publishing and marketing your Mobile App series , Hope you enjoy reading it and fell free to share any of your comments.

Social Media

You should link your app/game with social media (Facebook, Twitter, etc.) and encourage users to share features of the app / game online with their friends. You can encourage users of the app / game to share it with their friends if you unlock some features for them after sharing. For example in normal apps, you can disable the Ads per session if the user make a sharing through Facebook or Twitter, while in a game you can give them coins, bonus if the use the social media sharing features.

You should also create a Facebook page for your app and try to engage users of the app to like this page. Regularly send some updates on this Facebook page and read (listen) to their comments and try to open discussion between the users of your app on this page.

Public relationship

One of the main points that can get your app from tens of downloads per day to hundreds per day is public relationship; try to get your app covered in some press. If you have some money try to hire a PR agency., Appency and Appular are some of the popular mobile app marketing agencies that you can hire to increase your app visibility and gain a competitive advantage over the rest of the apps on the App store.

Another way to increase your app visibility is to get your app endorsed with a celebrity, someone with a lot of followers/fans/friends. That can definitely increase your app download rate and give it more credit.

QR Codes

Surprised to hear about that in marketing your app? :D, then check out the below image

Well, if you are going to use printed Ads in magazines or banner, make sure to add the app link in the App store as a QR-code in your Ads, that can help user reach to your app easier.

Guest Blogging

Try to get your app reviewed, mentioned, described on some of the famous blogs but try to focus your efforts on this type of blogs

  • Blogs with target audience similar to your app.
  • Mobile app blogs.
  • Technology blogs.

Also make sure to include an offer at the end of the article. For example you can offer a trail version of your app, provide a certain premiere feature of your app for a limited period. Anything that will encourage the reader to download your app is a must, so remember call-to-action words, some like “Download the app now”, “Check App for Free”.

Finally, I know I didn’t cover all the points that can help you market your mobile app in the 2 parts of this series, so I was hoping to know your ideas about marketing your own app, any crazy idea that you once thought about that is not used usually in most apps.

Thanks 😀
Written by: Ahmed Taha, Aug 2013

#tips #mobile #app #marketing #publishing

Top Tips to make a successful Mobile App (Part 2)

I have talked before about the top tips to make a successful app in part 1. Now I want to continue my topic with the last part

1-Don’t Disregard the Development Budget:

All designs will have to go through a developer in order to bring those designs to life. Sometimes very simple design changes can cause the feature that should take few hours to take few days. Be wary of over-defining functionality in the design. In other words, the design should not dictate the functionality.

2-Start with high resolutions:

You should start designing the application for retina and high resolutions screen first then scale down.

3-Make the hit area big enough:

Users love to move quickly in the Apps so don’t annoy them with tiny buttons to tap. Most users’ index fingers are 1.6 to 2 cm wide so consider this fact and make all hit areas big enough.

4-Avoid adding Intro animations:

Sure you think that using animations when the app starts is very cool and funny but in fact it doesn’t. Users don’t like to wait till you finish your animations so they can access you app. If you have to add one, please make it quick and with seamless transition.

5-Invest in good UI:

Competition in the App Store is absolutely insane; you’re now competing with huge companies and world class teams.
It’s very hard for one-man development to get featured on the iOS App Store these days, but my advice is to reach out and hire the most talented UI designer you can afford.
If you don’t have the funds to hire someone, then Dribbble is a great place to find new and upcoming designers who might be happy to team up with you.

6-Get Media Coverage:

This is pretty tough to do but is absolutely essential for a successful launch. I know all aware of that but many developers leave it to the last minute or plan to do it after releasing their app.

You can try to build some hype to attract bloggers and tech sites talking about your app before it launches. I’d suggest putting up a teaser page that includes a promo video or some screenshots and information about what your app does and when you plan to release it.
You have to provide an email sign-up form and all the usual social buttons on the page to help you build up a following of people interested in the app. At announcement you will reach a lot of people

7-Create website for your app:

Building website for your app will help you in marketing and will bring many potential customers. Also you have to provide Info about how and why to use the app and show your app’s advantages.

8-Design an eye-catching icon:

The first thing the users notice is your icon so, it has to be unique, special and tells everything about your app. Keep away of words, just use images.

9-Rating and Reviews:

What will you do when you are going to buy an app from the store? For sure you will check the reviews and its rating. Rating and reviews are like your app reputation so you have to care about them. Think of ways to how make your users give you 5-star reviews?

10-Use gestures but don’t abuse them:

Gestures will help users to move quickly in app; also most of users like them. But do you think all users know the gestures that you provide? In other words: in the Gmail mobile app, you can swipe the mail to delete it and in the same time you can open menu of the mail and click delete.
I want to say Don’t overly reliant on them.
Another example: many apps use the left menu like Facebook app. Most of them provide swipe to right or left to open or close it. In the same time, there is a button in the top view to open or close it. Therefore people who don’t know or don’t like the gestures can work easily with your app

By these tips, I have finished my topic of “Tips to make a successful app”. These tips are only that I know or I collected them. If do you think there are tips that I don’t mention, please add them in comments in this post to share the experience.
Thanks you

Written by: Hossam Ghareeb Aug 2013

#mobile #app #tips

Tips for publishing and marketing your Mobile App

timeline facebook post6In this article I am going to present some tips for publishing and marketing your mobile app in App Store

1- Create a Landing Page on your website

The benefits of creating a landing page for the product on your website before even publishing your app

  • Creating a mailing list, where you can ask the page visitors for their mail address so you can send them emails when the app is published, and so you can easily create a list of potential clients in the future
  • Can show a demo for your app and the graphics inside and ask page visitors for a feedback and that will get visitors to interact with your website more

2- Social Advertising

Using social media like Facebook can help increase the visibility of your app by directing customers to your app download or landing page and so we help you get more download and also there is a major benefit for using Facebook specially in advertising is that you can specify the segment you want to target exactly form you Ad campaign.

3- Get Your app reviewed

Try to get your app reviewed and offer free promo codes for those who would like to review the app as well, don’t pay for any website to get your app reviewed because sites asking for money to review your app means these website aren’t getting any visitors so don’t waste your money on such website
Also try to get your app mentioned in an article by a site like Mashable or TechCrunch, not only will you app get more downloads but it will get more reviews from other websites as well.

4- Have online leader-board and achievements

Using Game center inside your app can help your app downloads form the buzz created around the app, it will help you get more friend-to-­friend referrals and your leader-board will be listed on the leader-board’s new app list, which can also drive sales.

These are the main points that you should never forget while publishing your app. I will try to add more points in the next article isa

Written by: Ahmed Taha, Jun 2013

Top Tips to make a successful Mobile App (Part-1)

Today, millions of people around the world have smart phones/devices like IPhones, I Pads, Android tablets and so on. Thus, Mobile App Development becomes one of the fastest growing areas in software development today.
So, before start working in your mobile app, there are some tips you should follow to achieve your goal and compete the existing apps.

timeline facebook post6


To make successful app you have to original. Here I mean the uniqueness of its concept, so you have to convert the idea to a particular app. But most of us will tell me that “Nowadays you can’t get an original Idea, all ideas in the store”. Sure they are right and I will tell him to go to plan B. Plan B is to work in an existing app and analyze it to extract its weakness points and areas that need improvement and work on them. Also add your unique features 😀
2-End users

Before working in your idea, please take some time to think in this app as an end-user not as a developer. Ask yourself a question, Is this app solves a problem? . So your application should solve a problem and your role to define this problem and make sure that your application is solving it, and solving it perfectly.

3-Target audience

You have to define your target audience and make sure that they will not only like it, but adore it. Also make sure that you have added factors to the app that will attract them and grab their attention.

4-Do only one thing, and do it perfectly

It is not necessary to add 2 or more ideas in one application. Doing one idea perfectly and spend 100% effort on it is better 100 times of doing more ideas in same time. I noticed that Facebook applied this concept in its app on Google play or App store. It splits the part of chatting with friends in another app ‘Facebook Messenger’ and made the original app for posting, profile, commenting and so on. Thus, the 2 apps work perfectly and each one has its own functionality.

5-Avoid overloading app with features

Filling your app with features doesn’t mean being a better app. Adding many features will never makes your end users happy but it will confuse them and will make your app very hard to use. End users love simple, fast, easy and responsive apps so take care only with major and required features only.
6-No one will use the app the same way you do

Usability is a must. Your app should be useable to all; you can organize a closed beta version of the application to a group to trusted people. Also you can show a pre-release version of the application to some students and collect their feedbacks.

7-Be Universal

You should plan to make your app available on Google play and on App store. Also it should support all different screen sizes. For example, in app store your application should be available on iPhone, iPad and iPods.

Hope these tips will help you. Thanks and see you in Part 2 soon.

Written byHossam Ghareeb Apr 2013